EHL Grand Finale – TUM.ai
At the European Hackathon League Grand Finale, we built Parallax for the BMW Group Challenge: an AI-powered cockpit that turns customer feedback into traceable, prioritized requirements for future vehicles.
From the leaderboard to Munich
After finishing 3rd on the European Hackathon League leaderboard, our team qualified among the top five finalists for the Grand Finale in Munich. There, we took on the BMW Group Challenge: AI for Product Decision Making.
Parallax — from customer feedback to product decisions
We built Parallax, an AI-powered requirements cockpit, and demonstrated it on the BMW 5 Series Sedan (G60). Our prototype brings together BMW feedback and online customer reviews, identifies recurring pain points and wishes, and turns those signals into evidence-linked findings and prioritized vehicle requirements.
For every requirement, product managers can explore the underlying evidence, compare supporting and opposing viewpoints, and approve, reject, challenge or postpone a recommendation. The decision path keeps the reasoning and changes traceable.
The goal: turn scattered customer voices into product decisions that can be explained, questioned and improved.